Paper. Buyers. Online. Paper Fundamentals. Printing Fundamentals. Digital Printing Fundamentals. International Standard Paper Sizes. Metric Conversion Charts. Paper Fundamentals. Back to Top. HELPING YOUR CUSTOMERS DECIDE ON PAPERPaper selection considerations. Selection of the right paper for a company's various communication processes can be a very involved process that can provide significant rewards if done properly. For example, we at Grade Finders Inc. We show a color print done on four different papers that all look very much alike. However, one of the papers in our sample only costs $1. The services section of Grade Finders inc. In this way, you can show your customer a portfolio of ideas that are working. One enterprising company found a set of letterhead samples that were award winners, from a contest. They almost exactly copied the one from the set that most effectively gave the appearance that they wanted to project to their customer base. The same thing can be said for business cards, invoices etc. What many companies do not know is that sample departments of paper mills are most agreeable to sending samples of their paper from which you can pick and choose. Your customers are all different. A company's identity drives the . For example, a law firm wants to have a sophisticated look. A discount house does not want to project a look that suggests . When you have come to a conclusion of what the customer would be fond of, put together your ideas, but beware of showing them too many selections. Armstrong Cork had an excellent training program for their retail sales people. They used the ACC abbreviation of their name to guide a message. They told their sales force to first ASK questions to narrow down the things that pleased their customer the most. Secondly, they said to CHOOSE a few of these selections, and lastly, they said to CONCENTRATE on one or two particular products. View and Download Dell C1765nf Color Laser user manual online. C1765nf Color Laser Printer pdf manual download. FREE Printed Templates for NCR printing e.g. This solved the problem that many of their retail clerks had in showing so many products that the customers became confused and walked out of the store without purchasing anything. The same thing applies to paper selection. Characteristics of certain papers that make an impact. Now that you have a handle on your customer's preferences you can provide samples of various text and cover stocks in different finishes, color, virgin or recycled grades etc. Choosing paper is in many ways a subjective process that involves responding to texture, color, look, and feel. You have a significant range of finishes and colors from bright white to very dark shades. Colors evoke feelings and affect how people perceive you. Rich, unique, and complementary color systems have personality and appeal for both designers and corporate clients. People respond to touch as well as sight. That's where basis weight and surface texture come in.
Unit of Measure Kroger Commodity KSPSC Codes Catalog Template Example Catalog Instructions CIP eProLet your client handle a variety of basis weights in the 2. Also, let your customer sample a range of surfaces, such as laid, linen, smooth and vellum. Paper selection - applications. Business Cards: Select a cover paper that coordinates with the surface and/or color of the paper used for the letterhead. Direct Mail: Direct mail pieces receive a higher response rate when printed on eye- catching colors instead of white. A very important consideration in direct mail pieces is the weight of the stock. You don't want to lead your customer down the road on a stock that can easily increase his postage. Put together a sample of the mailing with all of the units that will be sent, and take it to the post office to be weighed. In this way your customer won't come up with a very unhappy surprise. Newsletters: Here is a good time to collect various newsletters and select the best ones. Then come up with a few samples and show them to many people and get their reactions. It will soon become apparent which sample will make the best impression and impact. Four color process vs. If you start with colored paper as a base, then add just a couple of colors, you can use combinations, screens and duotones to produce a piece that looks like it's four or more colors. The difference can be dramatic. Start with a colored paper that commands attention and expresses the feeling that you want to project. For example, yellow is bright and lively, whereas blue is calming. Pick secondary colors that complement the paper and work well when combined. Remember that the color of the ink will be affected by the color of the paper underneath. Combine colors to create another color. For example, red and blue make purple. Red and yellow would produce orange, while blue and yellow would make green. Blow up your headlines and emphasize key words and type by using different colors. Keep your background color in mind in order to avoid poor readability. Explore the endless possibilities for interest and variety that color halftones and duotones provide. Be the professional for your customer. When you are the most knowledgeable vendor, your customer will not only respect your judgment and assistance, they will select you over competition many times, even if your prices are higher. If your customer requests a certain paper for his job and you think it is not available, and he or she finds out from your competitor that it is possible to purchase, you will lose their respect. It fascinates us at Grade Finders Inc. They are leaving themselves open to the well- informed salesperson that always has our latest edition. Changes up to 3. 5- 4. Online Updating System, mills and merchants are sending in new and deleted products every day. We now sell our directories with an Internet edition that continually changes from these updates. How great is that! Other ideas to stand out over your competition. On many small- to medium- run jobs, the budget may not allow for four- color process, expensive photographs or sophisticated techniques. You can still create greater impact for the piece by keeping the design simple while using the paper itself as a design element. In this way, you can use a one- or two- color press to save printing costs. Though the cost for colored and textured papers may sometimes be slightly higher than standard white, the extra expense might be offset by lower design, pre- press and production costs. Use a colored paper that grabs attention and expresses the proper feeling. Pick secondary colors that complement the paper and work well when combined. Remember that the color of the ink will be affected by the color of the paper underneath. POSTAL CONSIDERATIONSPostal Classes. The United States Postal Service (USPS) offers several classes of mail. For direct mailers, the two most used are First Class and Standard. For additional information on all USPS services, go to www. First Class is the type used for personal mail at $0. The USPS offers bulk mailers special discounts off that rate. The discounts are earned by sorting the pieces of mail into very specific sequences set by the USPS and complying with standards such as size, shape, printing and addressing. All First Class mail is either delivered to the addressee, including forwarding to new addresses, or returned to the sender with an indication of why the piece was not deliverable. Standard Class, formerly known as Bulk Mail, can be sent for under $0. Standard Class mail is not forwarded to new addresses or returned to the sender. It's discarded after one try at delivery. Address correction service is available and is a valuable method for keeping a database current. This is a fee- based service. Non Profit is a form of Standard mail that allows qualified and certified charities and the like to pay an even lower rate per piece. Postal Discounts. All postal discounts are subject to eligibility of the mailer, compliance with format requirements and presorting. Mistakes that may seem small can incur heavy increases in the cost of postage or even cause the mail to be rejected by the post office. For guidance, always contact the mailing compliance department at the post office location where the mail will be taken. Postal discounts also depend on the accuracy of the mailing list. The USPS has several list cleaning steps that are required to qualify for some discounts. The goal is to not mail pieces that cannot be delivered. That saves money for the mailer. NCOA (The National Change of Address file) is maintained by the USPS from a variety of sources, mostly the Change of Address cards people fill out at the post office when they move. Discounts require the mail list be updated with the NCOA, or some other processes, within six months prior to the mailing. CASS (The Coding Accuracy Support System) is another requirement for some discounts. Among other things, CASS checks the list for valid addresses and ZIP codes, correcting them where possible or rejecting the address from the mailing. Paying Postage. Beyond the First Class postage stamp, there are other means of paying and affixing postage. Meter: Both First Class and Standard postage can be metered on the envelope or other mailing piece. This can be done by phone and instructions on how to do this are enclosed on the postage meter. Indicia: The indicia is printed on the face of the envelope (or other mailing piece) at the same time the rest of the printing (return address, logo, etc.) is done. It requires a permit from the USPS and must be printed to a strict format. With an indicia mailing, the total amount of postage for the mailing must be submitted at the time the mail is turned over to the post office. Forms must also be submitted at mailing, so always check with the post office early. The mailing must be mailed from the same post office location that issued the indicia. Pre- cancelled stamp: This is an actual postage stamp, similar to the normal First Class stamp but with a very different design. It gives the mailing a more personal appearance while still providing a lower rate than First Class on both presorted First Class and Standard Class mail. Payment of postage for a pre- cancelled stamp is handled just like an indicia mailing. Other considerations.
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